Customer Loyalty
Customer loyalty is a crucial aspect of business success, representing the degree to which customers consistently choose a particular brand over its competitors.
Building strong customer loyalty requires businesses to focus on delivering exceptional experiences that exceed expectations. This includes providing personalized interactions, efficient customer service, and high-quality products or services.
To enhance customer loyalty, businesses can implement various strategies such as loyalty programs, exclusive offers, and personalized communications. Loyalty programs, including reward points or discounts for repeat purchases, incentivize customers to continue engaging with a brand. Additionally, offering exclusive perks or early access to new products/services can strengthen the bond between a brand and its loyal customers. Explore best practice strategies that drive repeat business and revenue in our resources below.
What is predictive CX?
February 01 by Leila Hawkins
The tools and methods behind predictive CX and how it boosts customer loyalty and satisfaction
How Harrods gained customer insights to boost its loyalty program
October 02 by Leila Hawkins
Harrods’ new data strategy uses machine learning to gain insights, underpinned by automation
A step-by-step guide to building customer loyalty
July 27 by Claire Agutter
A practical guide to delivering outstanding customer experiences
How the UK’s Consumer Duty will reshape CX
July 24 by Tony Crane
The UK’s new Consumer Duty applies to banks, insurers and even some entertainment services – and it has the potential to re-write the rules around CX in multiple markets. Tony Crane explains.
How retail brands across Asia-Pacific are enhancing customer loyalty
July 11 by Jerome Smail
Insights on how to boost customer loyalty from influencers and brands across the APAC region
