Qaalfa Dibeehi

Vice President of Forrester's Customer Experience Consulting Practice EMEA

Qaalfa is a principal consultant serving Customer Experience Professionals. Qaalfa leads the Customer Experience consulting practice in Europe, the Middle East, and Africa (EMEA). He has authored two books on customer experience: Customer Experience Future Trends and

Insights and Achieving Customer Experience Excellence.
Previous Work Experience

Until recently Qaalfa was the chief consulting officer of Beyond Philosophy, a boutique customer experience consultancy. Prior to that he was managing consultant with Round, a strategy firm that he helped win the CRM Innovation of the Year award. He has also been director of Internet strategies and consumer practices at Fulcrum Analytics, a strategic CRM and marketing firm. Earlier in his career, Qaalfa held senior roles with Schering-Plough Pharmaceuticals, Citibank, and the City of New York, where his team oversaw medical, physical, and psychological occupational health standards. In addition to being an award-winning professor, he is a regular conference presenter.

Qaalfa's experience spans the globe, including: Russia, Turkey, Saudi Arabia, United Arab Emirates, Singapore, China, Japan, Nigeria, South Africa, Europe, and the USA. His clients have included Federal Express, Maersk, American Express, Standard Chartered, Barclaycard, Capital One, Aflac, Assurant, Baloise, Aviva, Etisalat, Turkcell, T-Mobile, Pfizer, Merck, M.Video, Ikea, and Chanel, among others.

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