One global brand synonymous with building these connections is Coca Cola. Guido Rosales, Europe Group Integrated Marketing Director, explains how a core ethos of promoting positive human values underpins a lot of the Coca Cola strategy, and how this can ultimately linked to driving revenue throughout the business. Guido talks about the importance of a number of different aspects, including building brand love and value through relevant content.
Ultimately, Guido emphasized the importance of being brave – all companies are continuously learning and this ethos needs to be integrated throughout the organization.
Ensuring a great multi-channel customer experience, hinges on an organizations' ability to put the customer at the heart of the business. This video, produced by the Customer Management Exchange Network, serves to demonstrate the importance of customer experience in today’s environment touching on critical strategic issues such as customer loyalty, accountability & ROI, social media and customer centricity.
Nick Mercer, Commercial Director, Eurostar, prides himself on delivering the very best level of service possible. Here, Nick outlines how Eurostar’s market research translates into real customer results.