Presentation: Stephen Ingledew Presentation

If your customer experience strategy is going to make the impact on your business its capable of, everyone needs to be engaged with your strategy, from the CEO through the workforce. With the difficulty of placing a monetary value on the level of customer experience provided, many senior decision makers are left asking – Where’s the ROI? Through hearing what has and hasn’t worked for Standard Life, this presentation will let you take away practical insights from this session into integrating your strategy throughout your business, and making sure you can create teams that aren’t segregated in their approach to customers

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