Customer Satisfaction & Loyalty

Brand Vista Case Study: Ladies Day at Aintree

From fading glory back to the winner’s enclosure with a realigned customer experience...a must read case study on customer experience alignment!

Building Emotional Engagement

One of the key themes that have emerged this year in the customer experience world is the idea of building a level of emotional engagement with your customers.

One global brand synonymous with building these connections is Coca Cola. Guido Rosales, Europe Group Integrated Marketing Director, explains how a core ethos of promoting positive human values underpins a lot of the Coca Cola strategy, and how this can ultimately linked to driving revenue throughout the business. Guido talks about the importance of a number of different aspects, including building brand love and value through relevant content.

Ultimately, Guido emphasized the importance of being brave – all companies are continuously learning and this ethos needs to be integrated throughout the organization.